The requirement was a very conventional wall calendar. The differentiator therefore would have to be the concept.
Since McLeod Russel is the world's biggest tea producer and everything about tea emanates from the leaf, they were projected
as the "custodians of the leaf". And brought about the salience of the leaf in human life, including its decorative prowess.
A 'leaf' artist from Spain was specially commissioned - who cuts, carves and scrapes images out of leaves.
Shown immediately below is the Fly Leaf printed on a translucent paper, followed by the subsequent open pages.
