The Chief Electoral Officer of Tamil Nadu, India, wanted to put out a strong communication to encourage people to come forward and
exercise their voting right. Three issues were identified to tackle - encourage first-time voters, prod the mass to go forth and cast the vote
and not accept any favours or money from vested interests for casting the vote.
We picked a list of celebrated film stars, up and coming stars and popular television actors to deliver the message in a no-nonsense, in-your-face
fashion so there is no dilution. All films were given a Black & White treatment to express the same. The message was the hero and there were no other
distractions that may conflict. The actor's charm delivered the message in the most palatable way.
Result: 6 hard hitting and persuasive films laced with subtle humour and exploiting the creative license, eliciting (near) desired response!